The Club Liaison Officer's overarching purpose is to enhance inter-club communication and to help to raise individual clubs' profiles to encourage existing members of either club to join additional clubs which fit their individual requirements, thus creating a rich and balanced club culture rather than a series of competing entities.

For that purpose, a liaison officer's role encompasses:

• Identifying the individual strength and diversity of different kayak and canoe clubs, and areas of mutual benefit

• Networking and opening up communication pathways between clubs

• Promoting opportunities for further development and participation, for example in the provision of coaching, expertise and leadership across clubs

• Supporting and coordinating cross club activities, e.g. trips, barbecues or participation in national events

• Raising the club's profile and aiding access

• Assisting the club in any other way which helps to connect it to other clubs (and their liaison officers, where possible)